A curated approach to long-term real estate investing

Greyscale is a privately-held, multi-strategy commercial real estate investment and development firm based in New York.

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Headquartered in New York, Greyscale develops, builds, and invests in boutique properties that elevate their surrounding environments.

Possessing a multi-asset class portfolio, Greyscale works with a collective of diverse partners, investors, team members, and best-in-class operators.

Founder and CEO Daniel Laub has worked in the real estate industry for over ten years. Responsible for the overall operations and management of Greyscale, he also oversees the origination, structuring, and asset management of Greyscale’s investment and development activities. Daniel has a B.A. from Hamilton College and an M.S. in Real Estate from New York University.

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Greyscale identifies opportunities in emerging and growing markets to deliver a product that’s in line with an area’s long term trajectory and vision.


Our approach to strategy, execution, and management is disciplined, design-focused, and informed by our analytical acumen and construction expertise.


We value a conservative approach to underwriting that prioritizes detail-oriented, comprehensive assessments of every property.


Our deep partnership network and flexible investment horizons enable us to participate in a wide range of opportunities and to make nimble investment decisions through various market cycles.


580 5th Avenue
New York, NY 10036